Smartphones are changing the way consumers browse the Internet. Cisco reports that mobile-data traffic tripled in 2010, growing 159%. And it’s no wonder – over 54 million smartphones were sold last year alone. Google reports 95% of mobile users are searching for local information, 79% shop on their phones, and 71% search after seeing an ad!Amazingly, Google reported that over 79% of top websites are not mobile-enabled. You’ve probably been to a website which is not optimized for a phone. It’s clunky and cumbersome to find and click on anything. This is especially true with real estate!What does this mean to you as a home seller? You want to be sure you list your home with a real estate agent using a mobile optimized website! You don’t have to look at every real estate agents website on your phone to find one either! Just pick up a copy of your local Homes & Land magazine or visit mobile friendly HomesAndLand.com to discover top agents in your town. The great news is that every agent using Homes & Land automatically receives a mobile friendly website displaying their listings.Mobile enabled real estate sites are easy to search, display listings properly on the phone screen, and make it easy to view multiple photos of the home. Home shoppers can also contact agents directly from their phone by clicking on their phone numbers. In addition, real estate agents using QR codes in Homes & Land magazine reward the user with easily accessed information.Another great example of mobile technology is the high definition video tours produced by Homes & Land Video. These professional videos play on every mobile platform including iPhones.Savvy real estate agents invest their advertising dollars with Homes & Land because they understand it takes an integrated marketing plan to reach today’s home shoppers. Homes & Land provides real estate agents with a unique marketing strategy including print, web, mobile, direct mail, social, and multimedia solutions targeting homebuyers nationwide.
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